Rusutsu Love Beer: Winning brews infused with alpine goodness
An all season ski resort in Hokkaido, Japan. Derlot was asked to help Rusutsu develop a brand identity for their new beer products. The direction was simple drawing inspiration from the cheeky side of Japanese culture with fun taglines and bold typographic elements. This culminated in a brand identity that is modern, friendly and mixed with a touch of cheek.
Services: Brand Identity, Art Direction, Illustration, Packaging, Campaign Ideation, Merchandise
Client: Rusutsu Ski Resort
Location: Hokkaido, Japan