IAF projects

Alexander Lotersztain is the lead design consultant for the Research and Development team of In Africa Foundation
www.inafrica.org

The Concept

Bringing a new vibrant Africa to the world based on continual market research and trend analysis and the collaboration between designer and community, fusing contemporary design with traditional craft skills and understanding of cultural diversity to ensure sustainability and uniqueness through global market appeal.

The Foundation works among some of the world's poorest people providing representation for skilled artists and craft workers, ensuring an ongoing marketplace for their craft. Our aim is to develop businesses that will continually create a new and exciting market trend that will become a platform for community growth and development. Resulting in the goals of empowerment, sustainability and poverty alleviation.